Understand the people behind every visit.

Match more orders to the partners who earned them.

Partner and affiliate programs run on PartnerStack, and every partner link already carries UTMs. UTM Layer reads them on your page and, when the click and the order don't line up on their own, uses reverse IP lookup tables to connect them. Orders that would have gone unattributed are matched to the partner behind them and written back to PartnerStack, so the numbers you and your partners see are the real ones.

• Seamlessly match orders to the partner and campaign that sent them, lifting attribution by 30% to 50% for a typical program.
• Update orders in PartnerStack automatically so partner reporting and payouts reflect accurate data.
• Compare partners on what happens after the click: which audiences stay, explore, and reach your goal.
• Give your PartnerStack key at signup, so partner data is connected to your account from day one.

Put a name and a history behind the visit.

HubSpot knows who your contacts are, which lists they belong to, and which emails they opened. The HubSpot integration will connect that record to the visits UTM Layer already sees, so a session from a nurture email becomes a known contact at a known stage, not an anonymous hit. It also closes the loop with PartnerStack, so partner-sourced deals show up correctly in both systems.

• Connect PartnerStack and HubSpot so partner-sourced contacts and deals report accurately in both.
• Plug into your email campaigns: visits from HubSpot emails are matched to the contact and the send that brought them.
• See where each segment goes on your site and where it stalls, alongside the rest of the contact's timeline.