Connect PartnerStack referrals to PostHog product events.
UTM Layer helps growth teams keep attribution intact from partner click to signup, activation, and revenue so every conversion is easier to explain and easier to optimize.
Made for PartnerStack and PostHog teams that want cleaner partner attribution, better event context, and less reporting drift.
Tracking snapshot
See the full path to conversion.
Source capture
Keep UTMs, partner IDs, and landing context attached from the first click.
Identity match
Connect anonymous visits to signups and qualified users without losing attribution.
Event clarity
Push clean context into PostHog so product and revenue events stay attributable.
Partner reporting
Give PartnerStack programs a clearer view of the conversions that actually matter.
Built to enhance conversion tracking across partner, campaign, and product data.
Most attribution breaks when marketing clicks, partner referrals, and in-product activity live in separate tools. UTM Layer keeps the same source context moving through the journey so your reporting stays grounded in what actually drove conversion.
Where this helps most
If you run partner-led acquisition, paid campaigns, or multi-step activation flows, the weak point is usually the handoff between traffic source and product behavior. That is where conversion tracking needs to stay intact.
- Preserve PartnerStack referral data through signup and onboarding.
- Pass campaign context into PostHog for cleaner funnels and cohorts.
- Measure activation and revenue events with the same acquisition metadata.
Made for PartnerStack and PostHog
Use partner attribution and product analytics together instead of reconciling them after the fact. The result is a tighter view of which partners, campaigns, and journeys create qualified conversions.
Capture
Store source and partner metadata at the first touch.
Connect
Tie visitors to users and events without losing attribution.
Track the conversions that move pipeline forward.
The goal is not more data. The goal is clearer conversion reporting across the moments your team actually uses to decide budget, partner value, and product fit.
Campaign source
Track paid, partner, and organic entry points with the right metadata from the start.
Signup quality
Understand which channels and partners create the users worth keeping.
Activation events
See how acquisition sources influence product milestones inside PostHog.
Revenue outcomes
Keep attribution visible through upgrade, expansion, or any revenue checkpoint.
A simpler operating model for conversion tracking.
Instead of patching each reporting gap separately, align the attribution flow once and keep source context available to marketing, partnerships, and product analytics.
Capture the entry context
Record UTMs, referral details, and partner metadata the moment a visitor lands.
Carry it through signup
Attach that context to user records and key lifecycle milestones without rebuilding your funnel.
Report with cleaner attribution
Use PartnerStack and PostHog with better alignment between acquisition source and downstream conversion events.
Need a cleaner handoff between PartnerStack and PostHog?
Share your current tracking setup and the gaps you need to fix. We will use the form details to route your request to the right API-backed contact workflow.
Built for teams that want faster answers on partner-driven pipeline, activation quality, and revenue attribution.