UTM Layer
Partner integrations for B2B teams

Connect your partners to the tools you already run on.

UTM Layer connects partner programs like PartnerStack to the rest of your B2B stack. Every visit and order is credited to the right partner, and the data flows back to the tools your team already uses.

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What you get

Partner programs and B2B tools, finally in sync.

  1. 01

    Attribution you can trust

    Partner links already carry UTMs. UTM Layer reads them on your page and matches orders to the partner and campaign that earned them, even when the click and the order don't line up on their own. Results are written back to PartnerStack, so reporting and payouts reflect what actually happened.

  2. 02

    Insight into the people behind the traffic

    See which partners, campaigns, and segments send visitors who stay, explore, and convert. Each integration adds context to the same visit, so you know who is on your site and why they came, not just how many showed up.

  3. 03

    Works with the tools you already run

    Connect PartnerStack today, HubSpot soon. Add one script tag, paste in your key, and data flows both ways from day one. No new pipelines, no waiting on engineering.

  4. 04

    A page that meets them where they came from

    When it helps, adapt the page to the source. Change a headline, swap an image, point a partner or campaign at it. Same URL, a message that matches the link they clicked.